Valtech
In short - Valtech partners with many sports and outdoor brands facing similar hurdles. To tackle these, I created an omnichannel retail plan for 'Sports Republic,' a fictional brand illustrating digital innovation in retail through design.
Summary
Situation and challenge
Valtech has a white-label brand to showcase solutions to clients. Although Sports Republic isn’t real, its issues are. The online store offers many products, but customers can’t try them or see them in a sports context. The challenge is to create a omnichannel experience that blends digital and physical spaces, helping outdoor enthusiasts find the right products.
Action
To address this, we studied omnichannel experiences and developed a service model for different customer needs. Using customer journey mapping and prototypes, we demonstrated the new approach. Our designs followed a climber's journey buying shoes at Sports Republic, integrating both online and offline touchpoints to bring the concept to life.
Deliver
Valtech now uses Sports Republic as a showcase for retail clients. Our efforts produced a detailed service plan and prototype, ready to share with clients. It not only tackles current shopping issues but also highlights the benefits of an omnichannel approach.