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A new standard for Employee Experience

Albert Heijn

@AH is the new personal employee app, specially designed for and with Albert Heijn employees. Through extensive research, validation, design, and development, Albert Heijn has brought the digital standard that employees know from consumer experiences to the workplace.

Situation and challenge

Albert Heijn, the largest supermarket chain in the Netherlands, aimed to enhance its employee experience. The objectives were to improve retention, increase efficiency, reduce costs, and streamline their tech landscape, which consisted of over 40 applications. However, Albert Heijn faced a significant challenge: identifying the problems and potential solutions that would enhance the employee experience across various roles while accommodating the complex tech environment.

Corporate strategy

User research

UX Design

Delivery

Discover

In an initial, intense, three day design workshop, we did an initial exploration of what a new employee experience could look like.

Discover

In an initial, intense, three day design workshop, we did an initial exploration of what a new employee experience could look like.

Discover

In an initial, intense, three day design workshop, we did an initial exploration of what a new employee experience could look like.

Discover

In an initial, intense, three day design workshop, we did an initial exploration of what a new employee experience could look like.

Define

We did a serious deep dive into the entire employee experience, and defined what the next standard of a digital employee experience looks like.

Define

We did a serious deep dive into the entire employee experience, and defined what the next standard of a digital employee experience looks like.

Define

We did a serious deep dive into the entire employee experience, and defined what the next standard of a digital employee experience looks like.

Define

We did a serious deep dive into the entire employee experience, and defined what the next standard of a digital employee experience looks like.

Design

We designed a MVP application for Albert Heijn called @AH. In which we bring forward the most used features of the store into one environment.

Design

We designed a MVP application for Albert Heijn called @AH. In which we bring forward the most used features of the store into one environment.

Design

We designed a MVP application for Albert Heijn called @AH. In which we bring forward the most used features of the store into one environment.

Design

We designed a MVP application for Albert Heijn called @AH. In which we bring forward the most used features of the store into one environment.

Deliver

We delivered the application to stores in the entire Netherlands. Where it is now used in almost all Albert Heijn stores.

Deliver

We delivered the application to stores in the entire Netherlands. Where it is now used in almost all Albert Heijn stores.

Deliver

We delivered the application to stores in the entire Netherlands. Where it is now used in almost all Albert Heijn stores.

Deliver

We delivered the application to stores in the entire Netherlands. Where it is now used in almost all Albert Heijn stores.

Design

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Title

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Title

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Title

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Special thanks

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Made with coffee in Amsterdam